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BRAINS

Beauty is important to people but not to search engines! All the aesthetically pleasing designs are completely stripped from search engines, leaving only the words and commands within the web page to help the search engines find and rank your web presence. To succeed on the web requires Search Engine Optimization (SEO) techniques like:

  • Page Titles (at the very top of your Web Browser it should say "BRAINS | GATEGATE Village", probably followed by the name of your web browser like "Mozilla Firefox") -- these help users more than search engines actually, but can also assist some search engines in further classifying your content. GATEGATE Village provides automatic page title creation keyed to content type and allows certain Village Roles to override the page titles of the pages they control.
  • Keywords help search engines determine the important parts of the content they are indexing allowing them to discount descriptive words that might accompany the content. For instance, a "wall paper with red rose pattern" is not a good match for a search on "flourist", proper use of keywords helps to ensure that "interior decorating" would match. GATEGATE Village can automatically create keywords based upon your content but we recommend you create your own (and help make that easy)
  • Descriptions are used by some search engines to display a short summary of the web page they are associated with. On a content type by content type basis, GATEGATE Village provides the ability to force authors to add a description using both minimum and maximum numbers of words and characters.
  • Copyright statements can easily be attached to all Information Objects within GATEGATE Village and some content types will force authors to include Copyright information. This allows for easy sharing of content you make available on the web through GATEGATE Village while automatically aserting your rights and providing a marketing presence.
  • Automatic URL aliases provide for nice, human-readable and context-sensitive words in the address bar that not only help people understand the page's meaning but also help them remember where they were within your web site. For instance, the page you are reading right now has an URL similar to http://www.gatevillage.net/village/help/glossary/brains which does a pretty good job of describing the sort of information this page contains, certainly much better than /node/18379?2748590 or other similar constructs. GATEGATE Village automatically creates URL aliases for all publicly accessible content types.
  • Sitemaps provide search engines an navigational aid to your web site, directing them to the most important and relevant content and allowing them to ignore the less relevant extra content. Automatic sitemap integration is included with all GATEGATE Village content types and some Village Roles have the ability to override the default settings allowing for some fine-tuning of individual web pages.

GATEGATE Village provides fully-integrated intelligent technologies that are designed to help you ensure your web presence is optimized for inclusion in search engines. But the Village intelligence doesn't stop there, as a Content Management solution GATEGATE Village provides Revision Control, content-reuse, workflows, scheduled publishing, and Information Security Realms all designed with powerful simplicity.

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